Curriculum

MBA Curriculum

With a schedule designed for working professionals, the LMU MBA curriculum strengthens students' foundational business knowledge while providing expertise and skills in a chosen area of emphasis.

  • The first year is structured as a cohort where you will complete the core courses
  • The second year offers more flexibility to focus on your selected area of emphasis and electives
  • Global study opportunities give you international experience and enhance your leadership skills 

The LMU MBA has four pathways giving students the flexibility to complete their degree in as little as 20 months up to 36 months.

a chart showing the MBA course pathways for each area of study

 

Orientation Residential and Skills Workshops

Each cohort class starts the program with an orientation residential that prepares MBA candidates for successful completion of the program. The residential includes team building, a self-assessment, a case analysis and an introduction to the core curriculum. In addition, there are several Saturday workshops that focus on key business skills such as written and verbal communications, career development, ethical reasoning, critical thinking and leadership.

Core MBA Courses

Ten core courses must be completed in the MBA program to help build a strong business foundation:

  • Managing People and Organizations
  • Financial and Managerial Accounting
  • Global Economic Structures and Systems
  • Managing Markets and Customer Relationships
  • Managing Operations
  • Strategic Management
  • Managing Financial Resources
  • Data, Models and Decisions
  • Managing Information Systems
  • Managing International Business

Areas of Emphasis

Four courses in a chosen area of emphasis are required. Three areas of emphasis are offered:

  • Entrepreneurship

    MBAH 611 Entrepreneurship
    Sources of entrepreneurs and entrepreneurial opportunities are explored. Steps in starting a new venture, preparation of a business plan for this venture.

    MBAH 613 Performance Management
    Key principles, methods, and techniques are presented for enhancing employee productivity through performance problem analysis, work design, coaching, training and skill development, performance appraisal system design and implementation, employee correction and discipline, interpersonal communication skills, team development and management, empowerment, and other formal and informal performance management systems. Includes Human Resource performance management issues and methods appropriate for the small- and medium-sized enterprise. Critical legal aspects of performance management are also covered. Also listed as MBAB 613 and MBAE 613.

    MBAH 617 Small Business Management and Law
    This course focuses on the structure of law as it applies generally to syndications, franchises and business opportunities; legal representation benefits to business opportunities; insurance and risk management, worker's compensation, health benefits; legal analytical skills to achieve business goals; and, the interface of business opportunities, government and regulatory agencies, wage and hour laws, architectural requirements, E.E.O.C. and disability compliance rules.

    MBAH 618 Entrepreneurial and Small Business Marketing
    Traditional marketing approaches often assume large budget, well-organized management structures, available information and power in the marketplace. Small and entrepreneurial business now constitutes a critical sector of the global economy, and the unique needs of such enterprises must be addressed. This course examines how marketers in emergent firms may challenge major competitors through the use of niche strategies, guerrilla techniques, and general creativity.

    MBAH 622 Management Consulting
    This course is primarily intended for the individual who is considering becoming a full-time independent consultant but also has value for those considering joining a large firm and for those considering only a part-time consulting career. There will be a focus on the consultant's ability to cut to the main issues, understand them, formulate alternative responses, and present those alternatives in a way that the client can quickly understand the recommended action. Business experience is a plus. Also listed as MBAB 622. Prerequisite: MBAA 605.

    MBAH 624 Mergers and Acquisitions
    A capstone MBA entrepreneurial experience that looks at mergers, acquisitions, long-term capital investments, levered buyouts, and divestitures. Major management decisions attempting to exploit economic and market opportunities are investigated in regard to their impact upon shareholder wealth. Also listed as MBAF 624.

    MBAH 625 Real Estate Investments and Entrepreneurships
    An entrepreneurial approach to real estate investment built around financial modeling, market area supply and demand analysis, risk analysis, mortgage alternatives, and taxation impacts. Merits of real property investment options and strategies are presented in a "real world" context. Also listed as MBAF 625.

    MBAH 630 Strategies for Technology Ventures
    This course explores emerging trends and opportunities arising from innovations in science and technology and examines strategies that ventures utilize to exploit them. This course is designed to be approachable for all graduate students regardless of backgrounds and will be highly relevant for those interested in careers in management, marketing, and financing of technology. Through a 480 collection of case studies, lectures, guest speakers, and projects that cover high-growth ventures, the student will gain an understanding of the basic opportunities and challenges around some of the most promising technologies. The purpose of the course is to offer the student the tools necessary to successfully identify a true business opportunity and to start, grow, and maintain a technology enterprise.

    MBAH 646 International Entrepreneurship
    This course focuses on international small business venture initiation process and seeks to develop your knowledge and skills in three key components of international entrepreneurship: initiating entrepreneurial venture, managing basic international business transactions, and dealing in multicultural business environments. Also listed as MBAG 646.

    MBAH 673 New Product Design and Development
    This course is a team-taught course (professors from Engineering and MBA) that is cross-listed with MECH 651/SELP 673. The course includes both individual projects and assignments and a team project to create a new product, develop a prototype, and then develop a business plan for bringing the product to market. Each team will involve engineers and MBA students. In the past, the course has created outstanding results, including projects that are actually being taken to market. Teams have competed in international New Venture Competitions representing LMU.

  • Finance

    MBAF 611 Financial Markets
    This course introduces students to the various financial markets. Emphasis is on the history and development of each market as well as changes in the markets over recent years. The impact of factors such as technology, regulation, political and global environments on the operations of these markets will be discussed.

    MBAF 614 Financial Analysis and Strategy
    Advanced study of investment, financing, and dividend policies and practices of business enterprises. Topics include working capital management, investment decisions, capital budgeting, cost of capital, capital structure policy, distribution policy, and financing decisions and tactics.

    MBAF 619 Risk Analysis and Financial Modeling
    This course introduces advanced quantitative model building skills for financial risk analysis. Provides hands-on experience in the development of spreadsheet simulation and forecasting models for applications in valuation, capital budgeting, mergers and acquisitions, option pricing, and portfolio management. Also listed as MBAD 619.

    MBAF 623 Investments
    Presents portfolio theory and security analysis. Describes the market for each security and available investment strategies. Presented from a personal investor perspective.

    MBAF 624 Mergers and Acquisitions
    A capstone MBA entrepreneurial experience that looks at mergers, acquisitions, long-term capital investments, levered buyouts, and divestitures. Major management decisions attempting to exploit economic and market opportunities are investigated in regard to their impact upon shareholder wealth. Also listed as MBAH 624.

    MBAF 625 Real Estate Investments and Entrepreneurship
    An entrepreneurial approach to real estate investment built around financial modeling, market area supply and demand analysis, risk analysis, mortgage alternatives, and taxation impacts. Merits of real property investment options and strategies are presented in a "real world" context. Also listed as MBAH 625.

    MBAF 648 International Finance
    This course integrates investment, financing, and dividend policies and practices for multinational corporations. Topics include measuring and managing foreign exchange risk, foreign investment decisions, capital budgeting and cost of capital in an international perspective, political risk, working capital management, and international financial markets. Also listed as MBAG 648.

  • Marketing

    MBAC 611 Business and Capitalism
    Business and Capitalism is an historical analysis of systems of economic and political thought, examined from the perspective of the practice of business. In particular, the roles of capitalism, socialism, and numerous other economic systems will be explored in detail, as well as the manners by which the parameters of business and commerce are shaped and constrained within each of these systems. Students will be encouraged to examine and refine their own values and beliefs as they relate to these systems, and to their own future careers in business

    MBAC 612 Strategic Marketing Analysis and Implementation
    This course is a case-based extension of marketing management, focusing on cutting-edge issues faced by marketers. Students will enter actual organizations to develop cases based upon current concerns, and reading assignments will be drawn from the most recent articles on marketing subjects. The goal is to go beyond the textbooks to expose students to the latest marketing topics, technologies, and practices

    MBAC 613 Consumer Behavior
    This course is designed to refocus the student on the consumer as the object of marketing efforts. Social science concepts, drawn from such fields as psychology, sociology, anthropology, and economics, are used to examine influences on consumer choices, as well as to study the consumer decision process itself. Emphasis will be placed on how marketers use this knowledge to develop effective marketing programs.

    MBAC 614 Marketing Research
    This course is concerned with the application of both qualitative 475 research methodology to resolve marketing questions. Students will study the role of marketing research within the organization's planning and strategic efforts, and will be involved in the design, execution, analysis, and implementation of a comprehensive research project.

    MBAC 615 Sales Force Strategy
    The objective of this course is to gain an understanding of the role of the sales force in achieving of the firm's marketing objectives. Material will develop an understanding of sales and sales management issues, including hiring, firing, training, motivating, compensating, and evaluating sales personnel. Therefore, students will develop decision-making skills and analytic capabilities around the development and management of both the sales function and salespeople.

    MBAC 616 Customer Relationship Management
    Customer relationship management (CRM) is an emerging business strategy paradigm that focuses on the systematic development of ongoing, collaborative customer relationships as a key source of sustainable competitive advantage. CRM represents a fundamental change in approach from traditional marketing; the goals shift from market share to share of customer. Operating under the assumption that competitive advantage is often gained through building customer equity, this course introduces the theory and practical implementation of customer relationship management strategies using marketing databases.

    MBAC 620 Global Marketing Strategy
    Students learn how to design strategies for global marketplaces under various constraints and competitive conditions. Students will craft strategies for large- and small-scale firms, and understand attack and defense strategies. The course discusses interesting aspects of competition, such as whether firms compete for segments or for the level of segmentation in the market. How do firms influence the level of segmentation in the market, and thereby enhance competitive positions? Students learn how to standardize a company's strategy across multiple country markets, or adapt a strategy to individual countries

    MBAC 621 Pricing Strategy
    This course is a comprehensive examination of one of the most powerful tools available to an organization. Pricing decisions have a potent influence on consumer perception and behavior. At the same time, pricing decisions exert a substantial, and rarely fully understood, influence over an organization's revenues, profits, and long-term financial health. This course examines pricing decisions from these two perspectives, specifically focusing on how truly effective price strategies can only be developed if executives have a thorough understanding of 1) consumer demand, 2) costs and cost structures, and 3) competitive conditions and interactions.

    MBAC 630 Business Intelligence Tools and Systems
    The course described the role and application of Business Intelligence in the context of organizational strategy, decision making, and operations. It discusses managerial decision making processes along with the scope and applications of various technical tools that can support those processes. Students taking the course will be introduced to the concepts of Data Warehouses, Business Analytics, and Visualization tools and their roles in delivering Business Intelligence to decision makers. It also delves into the issues of data quality and integration, availability, and organization information and other challenges faced by organizations in implementing BI solutions. Students are exposed to the current industry standard BI software and a number of hands-on exercises as well as projects are used to provide the students with first-hand experience in using BI tools for decision making. Also listed as MBAD 630

    MBAC 647 International Marketing
    This course will examine marketing management and planning factors and techniques required for success in a global environment. Students will develop an appreciation for the external forces which shape the international marketer's decisions and will study strategic decision-making used by international firms as they enter and adapt to new cultures and nations. Also listed as MBAG 647.

    MBAC 660 Marketing Strategy
    Includes an emphasis on development and implementation of marketing strategy and marketing planning. This course is designed to provide the student with advanced theoretical and practical approaches of those methodologies that lead toward survival and growth in the marketing and competitive environments. Marketing strategy concepts are reviewed in detail.

    MBAC 662 Product and Brand Management
    This class addresses important decisions faced by an organization. The objectives will be to increase an understanding of the important issues in planning and to provide the appropriate theories, models, and other tools to make better branding decisions. Emphasis is placed on understanding psychological principles at the consumer level that will improve managerial decision making with respect to brands.

    MBAC 663 Business-to-Business Marketing
    Although firms marketing products and services to other organizations, rather than to final consumers, account for a majority of our economy, marketing was slow to acknowledge the importance of such exchanges. This course focuses on the analysis of issues emerging when the buyer is an organization. Topics include relationship marketing, organizational buying behavior, and marketing of technology.

    MBAC 664 Advertising and Promotional Strategy
    The field of Integrated Marketing Communications (IMC) is a recognition of the need for firms to coordinate their various promotional activities and expenditures to achieve overall objectives. This course will cover advertising, public relations, sales promotions, and direct marketing theory and technique and their interrelationships. Students will develop a promotional strategy for an organization using complementary elements of each of these tools.

    MBAC 676 The Environment of Business in the European Union
    This course will examine the European Union as both a major part of the global marketplace and a policymaking body. Cultural aspects of doing business there will be highlighted and contrasted with other regional areas. Historical references will be included to enhance understanding. Finally, the course addresses current EU issues. Throughout, the major focus will be how all of this impacts marketing practice. Also listed as MBAG 676.

Learning Outcomes

Graduates of LMU’s MBA program will possess:

  • The knowledge and skills to be able to apply key business concepts in organizational settings
  • The knowledge and skills to manage in a global economy
  • Critical thinking skills and the ability to integrate concepts
  • The ability to communicate effectively
  • The knowledge and skills to function effectively as members, managers, and leaders in the organizations in which they are employed
  • The ability to incorporate ethical reasoning, social responsibility, and sustainability in making decisions in their organizations