Lydia Chen Shah

Lydia Chen Shah MBA '05

Past Chair of the MBA Alumni Board
Title: Marketing Consultant & Professor

Lydia is an experienced marketing consultant and professor. She previously led the integrated marketing communications plan for Los Angeles-based online advertising agency WebMetro. Prior to WebMetro, she worked at Bank of America and Indymac Bank in the e-commerce, credit/debit, retail banking and home equity categories.

Lydia is also a consultant at Gerson Lehrman Group and an adjunct marketing professor at Cal Poly Pomona. Before teaching at Cal Poly, she taught undergraduate and graduate courses in brand management and services marketing at LMU.

Lydia earned her MBA from LMU and a B.S. in business administration from Cal Poly Pomona. Lydia is a member of the international business honor society Beta Gamma Sigma and a certified Six Sigma Green Belt. In addition to serving as past board chair for the LMU MBA Alumni Association, she serves on the Board of Directors for Cal Poly Pomona’s Alumni Association and as the vice president of education for the Los Angeles chapter of Search Engine Marketing Professional Organization (SEMPO).